Privacy policy
Last Updated: August 12, 2026
This Privacy Policy explains how Koanna collects, uses, discloses, and otherwise processes your personal information when you visit trykoanna.com (the “Site”), make a purchase, contact us, subscribe to our marketing communications, or otherwise interact with us.
Koanna is a brand operated by 10th Dan Solutions BV, which is responsible for the personal information described in this Privacy Policy.
1. Personal Information We Collect
The personal information we collect depends on how you interact with us.
We may collect the following categories of personal information:
Contact Information
This may include your name, email address, telephone number, billing address, and shipping address.
Order and Transaction Information
When you make a purchase, we collect information about your order, including the products purchased, order value, shipping information, billing information, returns, refunds, and other transaction details.
Payment Information
Payments are processed by our payment providers. Depending on the payment method you select, these providers may collect payment card, bank account, or other financial information necessary to process your transaction.
We do not directly store complete credit or debit card numbers.
Account Information
If account functionality is available and you create an account, we may collect your login information, account preferences, order history, and other information associated with your account.
Communications
We collect information you provide when you contact customer support, submit a form, communicate with us by email or otherwise contact us.
Marketing Information
If you subscribe to marketing communications, we may collect your email address, phone number where applicable, marketing preferences, and information about how you interact with our marketing messages.
Device and Usage Information
When you use the Site, we and our service providers may automatically collect information such as your IP address, browser type, device type, operating system, pages viewed, links clicked, referring website, approximate location derived from your IP address, and information about how you interact with the Site.
Advertising and Analytics Information
We use advertising and analytics technologies, including Meta Pixel and Google advertising and analytics services.
These technologies may collect information about your device, browser, Site activity, purchases, interactions with advertisements, and other online activity to help us measure Site performance, understand customer behavior, measure advertising effectiveness, and deliver or improve advertising.
2. Sources of Personal Information
We may collect personal information:
- Directly from you, such as when you place an order, contact us, or subscribe to marketing
- Automatically when you use the Site
- From our e-commerce platform and service providers
- From payment processors
- From shipping and fulfillment providers
- From analytics and advertising providers
- From marketing platforms such as Klaviyo
- From Meta and Google in connection with advertising and analytics services
- From fraud prevention and security providers
3. How We Use Personal Information
We may use your personal information to:
- Process, fulfill, and manage orders
- Process payments and refunds
- Arrange shipping and delivery
- Provide customer support
- Communicate with you about your orders
- Handle returns, warranty requests, and other customer-service matters
- Maintain customer accounts
- Detect and prevent fraud, abuse, and security incidents
- Operate, maintain, and improve the Site
- Understand how visitors use the Site
- Measure the effectiveness of our marketing and advertising
- Personalize or improve advertising where permitted
- Send marketing emails or SMS messages where you have subscribed or where otherwise permitted by law
- Maintain our business and financial records
- Comply with legal, tax, accounting, and regulatory requirements
- Establish, exercise, or defend legal claims
- Enforce our Terms of Service and other policies
4. Cookies and Tracking Technologies
We use cookies, pixels, tags, and similar technologies to operate the Site and understand how it is used.
Some cookies are necessary for the Site to function. Other technologies may be used for analytics, personalization, and advertising.
Our Site may use technologies provided by companies including Meta and Google. These technologies can allow those companies to receive information about your activity on our Site, such as pages viewed, products viewed, purchases, and interactions with the Site.
Where required, you can manage non-essential cookies and similar technologies through the privacy or cookie controls available on our Site.
You can also control certain cookies through your browser settings. Disabling certain technologies may affect some Site functionality.
5. Analytics and Advertising
We use Google Analytics and related Google services to understand how visitors use our Site and to measure Site and advertising performance.
We also use Meta Pixel and related Meta advertising technologies to measure advertising performance and help us understand how users interact with our Site after viewing or interacting with advertisements.
These providers may use cookies and similar technologies to collect information about your interactions with our Site and other websites or services.
Depending on your state of residence and applicable law, certain disclosures of personal information to advertising partners may be considered “sharing,” “selling,” or processing for targeted advertising even though we do not sell personal information for money.
Koanna does not sell customer personal information for monetary compensation.
Where required by applicable law, you may opt out of certain advertising-related disclosures or targeted advertising through the privacy controls available on our Site.
6. Email and SMS Marketing
We use Klaviyo to manage certain email and, where applicable, SMS marketing communications.
If you subscribe to marketing communications, we may use information such as your contact details, order history, browsing activity, and interactions with previous messages to send and improve our marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.
If you receive SMS marketing from us, you can opt out by following the instructions provided in the message.
Opting out of marketing communications does not prevent us from sending non-promotional communications necessary to complete a transaction or provide customer service, such as order confirmations and shipping notifications.
7. How We Disclose Personal Information
We may disclose personal information to third parties where necessary to operate our business and provide our services.
These may include:
E-Commerce and Technology Providers
We may disclose information to providers that host, operate, support, or provide functionality for our online store and related systems.
Payment Providers
Payment information and transaction details may be processed by the payment providers available through our checkout.
Shipping and Fulfillment Providers
We disclose information such as your name, shipping address, contact details, and order information as necessary to fulfill and deliver your order.
Marketing Providers
We may disclose information to service providers such as Klaviyo to provide email and SMS marketing services.
Analytics and Advertising Partners
We may disclose or make information available to analytics and advertising providers, including Google and Meta, to measure Site usage and advertising performance and, where permitted, support relevant advertising.
Professional and Business Service Providers
We may disclose information to accountants, legal advisers, consultants, IT providers, fraud-prevention providers, and other professional service providers where reasonably necessary.
Legal and Regulatory Authorities
We may disclose personal information when required by applicable law, regulation, legal process, or governmental request, or where reasonably necessary to protect our rights, customers, business, or others.
Business Transactions
Personal information may be disclosed or transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction.
8. Sale and Sharing of Personal Information
Koanna does not sell customer personal information for money.
However, some U.S. privacy laws define “sale” or “sharing” more broadly than an exchange of information for money. Certain uses of advertising technologies, including Meta and Google advertising services, may therefore be considered a sale, sharing, or use of personal information for targeted advertising under applicable state law.
Where applicable, you may have the right to opt out of these activities.
You can exercise available advertising and privacy choices through the privacy controls on our Site or by contacting us at support@trykoanna.com.
Where required by applicable law and technically supported by our Site, we also recognize qualifying browser-based opt-out preference signals, such as Global Privacy Control (GPC).
9. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
The amount of time we retain information depends on the type of information and why we collected it.
For example, we may retain order and transaction information for longer periods where necessary to comply with tax, accounting, warranty, fraud-prevention, or other legal requirements.
When personal information is no longer reasonably necessary, we may delete, anonymize, or otherwise dispose of it in accordance with applicable law.
10. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
Our Site uses encrypted connections and secure checkout technologies.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security.
11. Your U.S. Privacy Rights
Depending on your state of residence and subject to applicable law, you may have certain rights regarding your personal information.
These may include the right to:
- Confirm whether we process your personal information
- Access personal information we maintain about you
- Obtain a copy of certain personal information
- Correct inaccurate personal information
- Request deletion of personal information
- Opt out of the sale or sharing of personal information
- Opt out of processing for targeted advertising
- Limit certain uses or disclosures of sensitive personal information, where applicable
- Appeal a decision we make regarding a privacy request, where applicable
- Exercise your privacy rights without unlawful discrimination or retaliation
These rights are not absolute and may be subject to exceptions under applicable law.
To exercise an applicable privacy right, contact us at support@trykoanna.com.
We may need to verify your identity before processing certain requests. We will use information provided for verification only as reasonably necessary to process the request.
Where permitted by applicable law, you may also use an authorized agent to submit certain requests on your behalf. We may require evidence that the agent has authority to act for you.
If applicable law provides you with a right to appeal our decision regarding a privacy request, you may submit your appeal by contacting us at support@trykoanna.com and stating that you are appealing a privacy request decision.
12. California Privacy Rights
If you are a California resident and the California Consumer Privacy Act, as amended (“CCPA”), applies to our processing of your personal information, you may have additional rights.
These may include the right to know the categories and specific pieces of personal information we have collected about you, the sources from which it was collected, the purposes for which it was used, and the categories of third parties to whom it was disclosed.
You may also have the right to request deletion or correction of your personal information and to opt out of the sale or sharing of personal information.
You may have the right to limit certain uses and disclosures of sensitive personal information where applicable.
We will not discriminate against you for exercising rights available to you under applicable California privacy law.
Koanna does not sell personal information for monetary compensation. However, as explained above, certain advertising activities may constitute “sharing” under California law.
Where required, California residents may opt out using the privacy controls available on our Site. We also recognize qualifying Global Privacy Control signals where required by applicable law.
13. Sensitive Personal Information
Certain information may be considered sensitive personal information under applicable U.S. privacy laws.
We do not intentionally collect sensitive personal information unless it is reasonably necessary to provide our services, process transactions, protect our Site and customers, or comply with applicable law.
Payment information is generally processed directly by our payment providers rather than stored by us in full.
We do not use sensitive personal information to infer characteristics about you for advertising purposes unless expressly disclosed and permitted by applicable law.
14. International Data Transfers
Koanna is operated by 10th Dan Solutions BV in the Netherlands and serves customers in the United States.
As a result, personal information may be transferred to, stored in, or processed in countries other than the country where you live, including the United States and countries within the European Economic Area.
Our service providers may also process information in multiple countries.
Where required by applicable law, we use appropriate safeguards for international transfers of personal information.
15. EEA and UK Privacy Rights
If you are located in the European Economic Area or United Kingdom and applicable data protection law applies, you may have rights regarding your personal information, including rights to access, rectify, erase, or restrict certain processing of your personal information.
You may also have rights to data portability, to object to certain processing, and to withdraw consent where processing is based on your consent.
You may have the right to lodge a complaint with the applicable data protection authority.
To exercise an applicable right, contact us at support@trykoanna.com.
16. Children's Privacy
Our Site and products are not directed to children.
We do not knowingly collect personal information from children under 16 through the Site.
If you believe that a child has provided personal information to us, please contact us at support@trykoanna.com so that we can take appropriate action.
17. Third-Party Websites and Services
Our Site may contain links to websites, applications, or services operated by third parties.
We do not control these third parties, and this Privacy Policy does not apply to their privacy practices.
We encourage you to review the privacy policies of third-party websites and services before providing personal information to them.
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, technology, or legal requirements.
When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.
We encourage you to review this Privacy Policy periodically.
19. Contact Us
If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have concerns about how we handle your personal information, contact us at:
Email: support@trykoanna.com